Local knowledge. National-level expertise. A specialist approach to Land & New Homes.
Land & New Homes isn't an addition to what we do at Lennon James. It's one of the foundations our business has been built upon.
Since launching Lennon James Property in 2019, we have established ourselves as a specialist Land & New Homes agency in Cambridgeshire, trusted to represent everything from individual new-build homes and exclusive boutique collections to some of the area's most prestigious residential developments. But our experience began long before Lennon James.
Our Managing Director, Jon Brierley, previously worked as the Sales Director within Rightmove's New Homes division, working closely with major housebuilders and developers across the UK.
That experience provided an invaluable understanding of the new homes market from both a commercial and marketing perspective how buyers search, how developments should be positioned, how pricing influences demand, how enquiry is generated and, crucially, what turns that interest into reservations and completed sales.
Today, we combine that experience with something equally valuable: an in-depth understanding of the Cambridgeshire property market. We know the towns and villages. We understand the buyer demographics. We know where purchasers are moving from, what they're looking for and what motivates them to act.
That combination allows us to do far more than simply list a development and wait for enquiries.
Land & New Homes isn't an additional service. It's a specialist part of what Lennon James Property has become.
Our involvement can begin long before the first property is ready to sell. From LAND APPRAISALS, MARKET RESEARCH AND DEVELOPMENT CONSULTANCY through to PRICING STRATEGY, BRANDING, LAUNCH PLANNING, MARKETING AND COMPLETE SALES MANAGEMENT, we work closely with developers throughout the lifecycle of a project. By understanding the scheme, the target market and the commercial objectives from the outset, we can help shape a sales strategy designed to maximise both values and absorption. And because no two developments are the same, neither are our campaigns. Whether we are representing a single bespoke home, an exclusive collection of luxury properties, a village development or a larger residential scheme, every project receives a tailored approach designed around its individual strengths and target buyer.
We have also built strong relationships across the local property and development community, including developers, landowners, architects, planners and other industry professionals, giving our clients access to knowledge and connections that extend well beyond the traditional role of an estate agent.
For us, Land & New Homes isn't an additional service. It's a specialist part of what Lennon James Property has become.
Seven years after we first opened our doors, our track record speaks through the developments we have represented, the relationships we have built and the developers who continue to trust us with their next project.
If you're considering selling land, planning a development or looking for an agency partner to successfully launch and sell your next scheme, we'd love to be involved from the very beginning.
New Homes
New Homes Partnerships
Planning and Architecture
Land Acquisition and Disposal
Development Consultancy from start to finish
