It is all about the partnership

Land & New Homes Network

The Land & New Homes Network is a unique alliance that brings together non-competing estate agents, land owners and house builders to generate profitable opportunities and forge powerful new partnerships.

The agents in our network are committed to providing you with the exceptional service levels that you demand a complete network. Being selected to join the Land & New Homes Network has allowed us to work collaboratively with our partner agents across the region and beyond.

Working with a network of quality agents has enabled us to expand the area in which we can deliver our trademark new homes service, by collaborating with a local agent to combine their local insight and presence with our specialist new homes department.

Having us involved relieves the need for micro-managing an agent to ensure they are selling proactively, reporting regularly and not missing opportunities.

Land

New Homes

01

Has my land got potential?

How to make the most of your land

Whether you have a large garden, possess land that could form a land assembly with other neighbours, own commercial premises or strategic land on ‘edge of settlement’, or a site with planning history, there are a vast array of options open to you – our land experts can help you maximise the value of your asset.

If you are thinking: ‘What could my land be worth?’, when it comes to its value, the best returns are generally achieved by obtaining planning permission to develop on land. ‘Planning granted’ can be challenging to achieve and it often requires experience, technical knowledge and understanding of the process. This is just one of the areas where we can offer great assistance to you.

If you are selling land, you are in the driving seat. You can choose the route that is most suited to you. We can support you with advice to apply for planning yourself, or alternatively we could guide you through the process of selling to a house builder or developer with the contacts we have across the UK. It is worth bearing in mind that there are further valuable options if you choose to go down this route and we can suggest the best one to suit your needs and expectations. We will happily carry out a land appraisal on your behalf.

02

I have applied for planning consent

Let's get things moving for you

Taking pro-active steps to get to this stage is no mean feat so this is a huge first step. The next few weeks and months may be anxious whilst waiting for a decision, but if you have engaged with the local authority positively with a pre-application and are working with the correct architects and planning consultants, you will be on the right track.

If you are thinking about what to do next, our fresh outlook and local/national connections can help you plot the right path to profit sooner than you might have considered.

We can provide development consultancy advice, including detailed pricing and market analysis, in readiness for when you obtain planning. You may also be reviewing whether you will ultimately develop the site yourselves or perhaps consider selling the land on. It is worth bearing in mind that many house builders will work in partnership with landowners to ensure that a planning application is one that, once approved, will appeal to a house builder or end user.

If you would like a confidential, no obligation discussion to explore the various options open to you. We are on hand to help.

03

I have had planning refused

We can help get your project back on track

Having a planning application refused can seem like the end of your journey, but it is quite common and often just the start. We can help you re-think your plan and take things in a new direction.

There are now several options open to you. You could submit a planning appeal, or you can take a more measured approach and consider the reasons for the refusal. Very often a planning decision notice with a refusal will give you the guidance required to overcome the most pressing issues and once these have been dealt with, a subsequent application should not be too harshly contested.

A high proportion of planning applications are refused first time, so it is worth being aware of this. Our team can help you reappraise the opportunity or potentially help you find a buyer who will take on the challenge of getting the planning consent themselves. Alternatively, you may find yourself working in collaboration with a potential buyer on the basis that, once the planning application is granted, they will proceed with the purchase.

A refusal is not the end, our team can give you the answers and support you need, so do not hesitate to contact us and we can talk through your options in more detail.

04

I have had planning approved

What are your options?

Congratulations, your hard work has paid off and now is the ideal time to review your options and the best route to take. You have an asset which is incredibly valuable and appealing to many house builders, developers, or self-builders who typically do not have the time and resources to speculate on buying land on a ‘subject to planning’ basis.

You may well be wondering whether to build the consented scheme yourself or sell the site on. At this stage, it is sensible to get an up-to-date land valuation, one that takes into consideration the recently achieved planning consent in addition to an appraisal on the value of the new build units so that you can understand the gross development value.

One of the options at this stage may well be to sell the opportunity on without undertaking the building work. Our expert team can help guide to ensure you make the right decision for you. If you decide to explore selling, we have clients locally and across the UK who are always looking out for new opportunities.

05

My site is under construction

What to do now and when

Passionate about land & new homes

Ours is a business that is built on an unrivalled combination of experience, insight and inspiration, and what we do is help landowners and house builders maximise the value in land and new homes sales. Our team have the expertise and experience to understand what makes your business tick and the contacts and strategies to make it work even harder for you.

Our founder Jon Brierley worked as part of the Senior management team at Rightmove both in the New Homes and Estate Agency departments for over 12 years prior to setting up Lennon James in March 2019. Jon worked closely with some of the leading developers in the UK, ensuring they maximised the value in their development in addition to offering detailed analysis around pricing on future developments. We are therefore in a position to offer an unrivalled level of experience, knowledge which in turn means the partnerships we have with our Developer clients far exceeds the standard Agent/Developer relationship.

Our deep understanding of the marketing process is what sets us apart from our competitors. When should you start marketing of your homes? And how you should market them? We have a dedicated Marketing team working for us, including a Graphic Designer, Videographer, Photographer and Web developer who are all on hand to ensure your development is presented to the highest of standards.

We are therefore in the enviable position where we can take care of everything for you in-house from creating a brand identity for your development to designing a specific sales roll-out plan including marketing material for your site, such as Social Media Campaigns, CGIs, site signage and digital brochures.

At our core, we are an Estate Agency who understands New Homes and what is required to sell concepts which is why we have created our own dedicated and specialised new homes team headed up by our Land and New Homes Director Ian Talton. Coupling our Agency team with the support of a New Homes department has allowed us to make huge progress in the local new homes market since our adoption in March 2019.

We have built successful relationships with numerous developer clients, bringing sites to the market that have a wide range of units available. This has allowed us to refine a service that is flexible and dynamic to each home builder and, most importantly, each development.

Combining our marketing expertise with our dedicated sales team allows us to drive sales rates and achieve the best GDV for your development. If you are working on a land opportunity, we would welcome the chance to talk it through with.

01

New Homes Partnerships

Take advantage of our bespoke marketing approach

Passionate about land & new homes

Ours is a business that is built on an unrivalled combination of experience, insight and inspiration, and what we do is help landowners and house builders maximise the value in land and new homes sales. Our team have the expertise and experience to understand what makes your business tick and the contacts and strategies to make it work even harder for you.

Our founder Jon Brierley worked as part of the Senior management team at Rightmove both in the New Homes and Estate Agency departments for over 12 years prior to setting up Lennon James in March 2019. Jon worked closely with some of the leading developers in the UK, ensuring they maximised the value in their development in addition to offering detailed analysis around pricing on future developments. We are therefore in a position to offer an unrivalled level of experience, knowledge which in turn means the partnerships we have with our Developer clients far exceeds the standard Agent/Developer relationship.

Our deep understanding of the marketing process is what sets us apart from our competitors. When should you start marketing of your homes? And how you should market them? We have a dedicated Marketing team working for us, including a Graphic Designer, Videographer, Photographer and Web developer who are all on hand to ensure your development is presented to the highest of standards.

We are therefore in the enviable position where we can take care of everything for you in-house from creating a brand identity for your development to designing a specific sales roll-out plan including marketing material for your site, such as Social Media Campaigns, CGIs, site signage and digital brochures.

At our core, we are an Estate Agency who understands New Homes and what is required to sell concepts which is why we have created our own dedicated and specialised new homes team headed up by our Land and New Homes Director Ian Talton. Coupling our Agency team with the support of a New Homes department has allowed us to make huge progress in the local new homes market since our adoption in March 2019.

We have built successful relationships with numerous developer clients, bringing sites to the market that have a wide range of units available. This has allowed us to refine a service that is flexible and dynamic to each home builder and, most importantly, each development.

Combining our marketing expertise with our dedicated sales team allows us to drive sales rates and achieve the best GDV for your development. If you are working on a land opportunity, we would welcome the chance to talk it through with.

02

Planning and Architecture

We make complex things simple

We have access to a national network of leading Planning Consultants and Architects and each project we work on benefits from an individually selected expert who has the skills and the expertise to offer our clients the best advice at the earliest opportunity.

Planning Consultancy Services

Architectural Services

It is our firm belief that good design is much more than the arrangement of buildings or infrastructure. It simplifies the complex, removing obstacles to delivery; it also enriches, adding value and meaning. As such, we only ever work with leading architectural practices. Services we can assist you with include:

03

Land Acquisition and Disposal

Arming you with the market analysis tools to turn your opportunity into a reality

Here at Lennon James, we work with private buyers and sellers of land, as well as institutional investors, small-to-medium sized developers, and national house builders along with a large database of potential self-builders. Our land team work on investment and development land with predominant focus on delivering residential or PRS opportunities.

We can offer a unique understanding of these opportunities and are armed with extensive market-specific knowledge. Our team can provide you with the tools to evaluate the highest and best use of a land parcel.

The land team has immediate access to key market data, including the sales data that is critical to determining and providing solutions for complex land situations. We provide the resources, support and brokerage expertise needed to maximize the market presence of our clients and satisfy their land needs.

04

Development Consultancy from start to finish

Tailoring our services to suit you

Being able to offer real-time insight and analysis consistently generates profitable outcomes for our clients. We are on hand for any design advice and tactical guidance on key regeneration projects, in addition to pre-acquisition appraisals and scheme optimisation, to feasibility studies or getting the housing mix right for a specific location. We have at our disposal the most up to date technology to ensure the data is correct and give you comfort on pricing across the scheme.

We work diligently to know and understand our clients’ needs, which helps us to deliver tailored strategies that maximise the value of their assets. Specific advice and commonly requested services include: